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Advertising Management AMN420 Survey Assignment

Participant information for QUT Research Project

Advertising Management (AMN420): Survey


QUT Ethics Approval Number 1500000648


Research Team Contacts

AMN420 Academic contact AMN420 Student contact
07 3138 2645
School of Advertising, Marketing and Public Relations, QUT Business School, Queensland University of Technology (QUT)


This project is being undertaken as part of the requirements for Advertising Management (AMN420), a postgraduate course at QUT.

The purpose of this project is to provide students with the opportunity to engage in a real research project, and to collect and analyse real data. The project explores individuals’ views regarding a topic relevant to advertising. Data collection will take the form of a survey.

The survey will relate to the topic of: Your brand perceptions.

You are invited to take part in this research because you are the user of the product and you have agreed to participate in this study voluntarily.


You must be 18 years or older to participate in this project. Your participation will be in the form of a survey that should take about 10 minutes to complete. You are free to examine the questions in the survey prior to agreeing to participate to ensure you are fully informed.


Your participation in this project is entirely voluntary. You may withdraw your participation at any time during the survey without comment or penalty, and you may ask for your data to be discarded at any point up until completion of the survey. Your decision to participate will in no way impact upon your current or any future relationship with QUT.

Expected Benefits

The project is expected to provide important experiences for students completing the course (AMN420). The information that you provide will be analysed to develop recommendations for advertisers, marketers and public relations professionals.


There are no risks beyond normal day-to-day living associated with your participating in this project.

Privacy and Confidentiality

All responses are anonymous and will be treated confidentially. The names of individual persons are not required in any of the responses. Your name and signature are for consent purposes only and are not used to identify respondents.

Concerns/Complaints (regarding the conduct of the research project)

QUT is committed to research integrity and the ethical conduct of research projects. However, if you do have any concerns or complaints about the ethical conduct of the project you may contact the QUT Research Ethics Unit on xxxxx or email xxxxxxx The QUT Research Ethics Unit is not connected with the research project and can facilitate a resolution to your concern in an impartial manner.

Questions / further information about the project

If you require any further information about the project please contact one of the researchers listed above.

Consent to Participate

Submission of the survey is taken as consent to take part in this research.

Thank you for helping with this research project. Please keep this sheet for your information.

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