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‘KWS Food Enterprises Ltd.’ Analysis Essay

‘KWS Food Enterprises Ltd.’ Analysis Essay The coursework assignment for this module is an individual report worth 30% of the overall module mark.


The assignment will provide you with an opportunity to apply some of the skills and knowledge that have gained across the module thus far and also to developing your thinking and problem-solving abilities through a practical based case study.


Coursework Brief

‘KWS Food Enterprises Ltd.’ Analysis Essay

Please read the case study ‘KWS Food Enterprises Ltd.’ carefully, and answer the questions that follow in a 2,500 word report.


The case study can be found on Blackboard, the questions are reproduced below. To answer the questions you will need to apply Operations Management tools and complete some calculations using a spreadsheet.


You should not present theoretical discussions of Operations Management; do not give an explanation of the ‘5 performance objectives’ for example.

‘KWS Food Enterprises Ltd.’ Analysis Essay

The assignment is looking for the application of Operations Management. You should use your Operations Management texts to help you with the assignment however, the nature of the assignment means referencing will not be required.


The core of the assignment (sections 3 & 4) focuses on calculating capacities/assessing utilisation of a series of processes. It is not sufficient to present only numerical data in your answers.


You must clearly discuss each stage of your analysis, stating ‘what’ you need to find out and ‘why’, and then present the supporting calculations. Marks will be awarded for clear indications that you have understood the logical steps needed to calculate capacity for this particular operation.


For all of the questions, most of the information required can be found in the case study however, you will need to make some assumptions; please state these clearly along with your supporting rationale.


Note: this is an individual assignment. You may obviously discuss aspects of the case study with your peers however, the work you produce for the assignment must be entirely your own.

‘KWS Food Enterprises Ltd.’ Analysis Essay

Any evidence of collusion with other students will be treated as Academic Misconduct and dealt with according to University procedures.




Section 1 – (5%)

Describe the inputs and outputs of the transformation process outlined in this case, supported by an appropriate diagram.


Section 2 – (10%)


Describe the five operations performance objectives for the macro-operation (Quality, speed, dependability etc.).


Section 3 – (50%)


Calculate and discuss the capacities for each micro-operation of the ‘Welsh Cabbage’ rig, and from this estimate the total capacity. Discuss to what extent the overall capacity depends on the product mix. Discuss what problems are encountered when attempting these capacity calculations.


Your calculations should be completed in a spreadsheet and screenshots included in the main body of your report; additionally, your appendices should include screenshots of the formula view of the spreadsheet.


(Note: students who submit data of a spurious nature will later be required to forward an electronic copy of their actual spreadsheet).

 ‘KWS Food Enterprises Ltd.’ Analysis Essay

Section 4 – (20%)

How well balanced are the capacities, and what could adversely affect this balance? (Present further calculations to support a scenario).

Section 5 – (5%)

Using your data to compare actual output to the capacity, what does this suggest about the operations management tasks involved in running all six rigs?

Section 6 – (10%)


In a typical British summer, the weather can cycle frequently between cool, dull periods with spells of heavy rainfall, and periods of hot, dry and sunny weather.


What capacity management problems could arise during such variations in the weather, and how can management best respond to such fluctuations?

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