|DEPARTMENT||Bus. Adm. & Econ.||PROGRAMME||BA (Hons)|
|MODULE CODE||CBE1702||MODULE TITLE||Business Online Observatory|
|C/W NUMBER||2||CONTRIBUTION||55 % of the unit final mark|
|C/W TYPE||Individual work|
|HAND-OUT DATE||Week 2||SUBMISSION DATE||Week 11||FEEDBACK DATE||Revision week|
|Upon completion of this piece of coursework, a student will be able to:
LO1 evaluate a company’s strategy
LO2 discuss different factors (political, economic, socio-cultural, technological and legal) which affect the selected company.
LO3 identify and evaluate online sources related to business
LO4 To act as an independent learner
|§ SWOT Analysis of the chosen company
§ Clear understanding of the company strategy
§ Evaluation of the factors (PESTEL) that can affect the strategy of the company
§ Sound proposals/suggestions for the future (supported by evidence)
§ Structure of the report
§ References (structure and quality)
Students are asked to produce a Report on the chosen company. The report will include SWOT analysis of the company, based on its strategy, the news discovered and listed in the diary and an analysis of the factors that influence it for a change.
Factors to analyse:
After analysing the factors that affect the company, make recommendations for future course of action and change in the strategy.