Directions and one (1) source, Chipotle Case Study, will be provided. APA format must be followed.
In this case study, you will examine Chipotle’s success in the domestic market and recommend if it should proceed with an expansion into China
How did Chipotle succeed in its home market?
Evaluate Chipotle’s success using information provided in the case. Consider
Number of restaurants
Number of employees
Value created to its one-time investor (McDonald’s)
Value created to its shareholders since its IPO
Perform a SWOT analysis of Chipotle in relation to the Chinese market opportunity. Based on the SWOT results, if you were a member of Chipotle’s Board, would you approve of Chipotle’s proposed expansion into China?
This case was written directly before Chipotle’s food borne illness outbreaks. Did these outbreaks influence your decision about Chipotle’s ability to be successful in additional overseas markets? Why or why not?