COMS 1310 Topic Paper
Topic Paper: Social and Personal Media
COMS 1310: Fundamentals of Communication
How personal and social media shapes communication
COMS 1310 Topic Paper
A corporation needs to have a social media strategy and presence. It is important to link personal and social media presence to communicate the corporation’s positions on sticky issues. The individuals who are always at a crossroads are the company’s top managers and directors. They engage in public lectures that then erupt into the social communication and media world (Brems, et al 2017). These people should guarantee private communication adjusts to the needs and wants of the overall social media presence all the time.
Since the organization needs to spur debate in the mass media channels such as LinkedIn and even Twitter, it is significant that these channels get communicated accurately and in line with the needs and the operational significance perpetrated by the stakeholders (Brooks, 2015). Customers, the employees, and even other concerned parties need to develop tactical communication needs, especially in crisis times (Karapanos, Teixeira & Gouveia, 2016). Despite an individual putting them under crisis and negative light, they can correct this aspect by developing and correcting the tainted image at any particular point in time (Ngai, et al 2015).
Need for adaptation to the social media regime
The contemporary cultural articulations heavily rely on social media presence and operations. It is not a secret that the globe is fast-changing, given the emergence of intriguing social media strategies (Hynes & Wilson, 2016). For example, the model is open, real-time, non-hierarchical, and even transparent. Various consumer patterns have continually evolved and require users and the world to conform to this change—a typical example of successful corporate involvement using the social media points to Amazon (Petruca, 2016). The company has grown immensely based on this approach to become a multi-billion corporate. In the end, businesses should strive to create their strategies and goals towards modernizing social media communication channels (Kim & Lowrey, 2015). Sadly, after sampling operations worldwide, China, Europe, America, and even Asia, most corporate leaders have failed to appreciate this paradigm shift. They still stick to the traditional communication channels and, most importantly, do not see the need to have managers involved in the social media circles (Holton, et al 2015).
It is vital to have modern-day leaders adopt social media communication channels. The first benefit that leaders gain from social media presence points to their ability to chat with their brands. CEOs can communicate their individual and external traits through these platforms, thus brand themselves adequately (van Zoonen & Rice, 2017). The other advantage worth analyzing is that these people can interact with their peers, customers, and even other external stakeholders. Interactions and feedback allow them to come up with a new path and provides room for personal development all the time (Highfield, 2017).
COMS 1310 Topic Paper
Eventually, social media platforms are here with us to stay. We must appreciate the need for personal appreciation and especially for leaders. The avenue provides low-cost centers for branding. Additionally, the sites also provide an opportunity for learning and continued growth and development. Although we have a slow puck-up by a person, we must underpin that businesses’ future belongs to radical social media strategies and goals. Managers and leaders need to run into this opportunity and get the best out of the whole interrogation and investigation for that matter.
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Brooks, S. (2015). Does personal social media usage affect efficiency and well-being? Computers in Human Behavior, 46, 26-37.
Highfield, T. (2017). Social media and everyday politics. John Wiley & Sons.
Holton, A. E., Coddington, M., Lewis, S. C., & De Zuniga, H. G. (2015). Reciprocity and the news: The role of personal and social media reciprocity in news creation and consumption. International Journal of Communication, 9, 22.
Hynes, N., & Wilson, J. (2016). I do it, but don’t tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours?. Technological Forecasting and Social Change, 111, 349-359.
Kim, Y., & Lowrey, W. (2015). Who are Citizen Journalists in the Social Media Environment? Personal and social determinants of citizen journalism activities. Digital Journalism, 3(2), 298-314.
Ngai, E. W., Moon, K. L. K., Lam, S. S., Chin, E. S., & Tao, S. S. (2015). Social media models, technologies, and applications. Industrial Management & Data Systems.
Petruca, I. (2016). Personal branding through social media. International Journal of Communication Research, 6(4), 389.
van Zoonen, W., & Rice, R. E. (2017). Paradoxical implications of personal social media use for work. New Technology, Work and Employment, 32(3), 228-246. COMS 1310 Topic Paper
Karapanos, E., Teixeira, P., & Gouveia, R. (2016). Need fulfillment and experiences on social media: A case on Facebook and WhatsApp. Computers in human behavior, 55, 888-897.