Creating Crowdfunding Plan Assignment
A discount on pet training class
A free pet snack sample
Whether you plan to launch a live crowdfunding campaign around your project or not, the ﬁnal project spec requires that you construct and provide these crowdfunding elements for review.
300-word statement about the audience for your project:
Who does it serve? If/when you seek funding for it by crowdfunding, who would be interested in backing it and why? Can you offer an opportunity to join a movement or become involved in a mission?
Maybe all the current pet lovers and people who decide or is going to have a pet, and pet organizations like ASPCA, Animal Aid Unlimited etc. and pet shelters. Those people might be interested in backing my project because they want to protect animal and ensure that pets all have a goof life. And hopefully there will be more organizations teaching people not to abandon pet, telling people how to keep a pet correctly and help with those pets who are abandoned.
What is your budget for the project? If you were crowdfunding for it, how much would you ask for?
It depends on how wide this project can be spread out. If it is within Los Angeles, maybe $50,000. If it is for California State, maybe $150,000. I will ask around $1-$200 (or more if people are willing to help). Or I can make some small souvenirs/certificate for people when they are will to help, then I can ask for a little more, maybe $14.99+.
What is the single-line pitch that allows your backer to grasp the project? How does it express your mission for the project?
My project is to tell people not to abandon pets. If they decide to have a pet, they should be responsible all the time.
What is the single, compelling image you would use on a crowdfunding page?
I will use image of animals inside a shelter or on the street (being abandoned). To arouse people’s sympathy and strike a chord
Would you run a 30-, 60- or 90-day campaign, and why that choice?
90 day. Because there will always be pets that are abandoned. And there is always people who decide to have a pet. This is a long term situation. We need more time to find more people to join us and understand how important it is to take responsibility to take care of their own pets. It is not a short term decision and can be changed immediately. Creating Crowdfunding Plan Assignment
Six-week promotional plan:
In simple bullet-point form, provide a six-week promotional plan. What are the six primary steps you would take to promote this project in a crowdfunding campaign?
Week 1 Create new accounts for this project and introduce it on social media
Week 2 Start to use Facebook and Instagram to build social connections
Week 3 Find influencers and co-operate with them
Week 4 Promote on TV using the short video
Week 5 Design and print posters and spread out to people
Week 6 Thank supporters and shipping out perks
Provide a wish list of ﬁve journalists or bloggers you would like to reach out to so that the project could be publicized. Show evidence that they’d be interested in your project by citing a blog or article they’ve published that touches on your project area. Creating Crowdfunding Plan Assignment
The American Society for the Prevention of Cruelty to Animals® (ASPCA®) was the first humane society to be established in North America and is, today, one of the largest in the world. Our organization was founded on the belief that animals are entitled to kind and respectful treatment at the hands of humans and must be protected under the law. Headquartered in New York City, the ASPCA maintains a strong local presence, and with programs that extend our anti-cruelty mission across the country, we are recognized as a national animal welfare organization. (https://www.aspca.org/about-us mode details to write the evidence)
PetBucket’s blog is packed full of useful tips, advice and ideas on how to keep your pet as healthy and happy as possible. The blog contains advice on feline and canine health – from tick and flea control, joint health, and guides on treating heartworm and hot spots – to nutritional advice, and funny lifestyle posts to make you smile. They also provide informative product reviews on pet medication, such a tick and flea treatment and pet vitamins and supplements. (https://www.petbucket.com/blog/ mode details to write the evidence)
Petopia is all about pets, and they have a huge blog collection. You can find any pet-related topic here. And, there is a lot of interesting information such as a post on the American Museum of the House Cat. You’ll have plenty of articles to keep you informed and entertained. It has a large population/user group. (https://thestarryeye.typepad.com/pets/ mode details to write the evidence)
Animal Sheltering Blog
At the Humane Society of the United States, our goal is to create a world where people and animals thrive, living happy, healthy lives together. Our focus is driven by the evolving realities for pets in the United States: Shelter intake and euthanasia rates continue to decline, but there are recognized trouble spots. (https://www.animalsheltering.org/blog mode details to write the evidence)
The Animal Rescue Site Blog
The Animal Rescue Site provides food and vital care for some of the eight million unwanted animals given to shelters every year in the U.S., as well as animals in desperate need around the world. (https://blog.theanimalrescuesite.greatergood.com/ mode details to write the evidence)
Perks / Incentives:
Provide a list of ﬁve ‘perks’ or incentives you’d offer to potential backers of your project. These incentives must be related to your work product, such as a digital download of the project, a digital download of the music score if the music used was original to the project, T-shirts of your graphics or logo if original to the project, a tutorial or lesson from you if your project demonstrates a special expertise. Creating Crowdfunding Plan Assignment