Creating Fundraising Plan & Strategy Paper Assignment
We’ve spent the last several weeks exploring various elements of fundraising plans and the strategies needed to effectively raise contributed revenue in a variety of settings. Your final project will be to develop a fundraising plan for the arts organization you selected at the beginning of the term, using the knowledge and resources gained throughout this course.
You may revise and improve on the work you’ve already done this semester, including targeting audiences, creating goals and strategy tables, a case for support, donor appeal strategy and institutional donor strategy. Use feedback from class discussions, content/activities covered each week and your own research on your nonprofit arts organization to revise and finalize each section of the plan.
Your plan should include:
Your organization’s name, mission statement and a brief, one-paragraph history of its key accomplishments.
Identify two fundraising goals for your organization. These goals should outline what you want to accomplish in your fundraising efforts by raising a certain amount of money in TWO different ways–perhaps it’s a special event, an annual mailing (appeal letter) or writing a grant. Be sure they are TWO DIFFERENT goals. Provide a brief explanation of how you will raise the $ and measure your success at reaching each goal– # of new donors, # of new grants, etc. INCLUDE a gift range chart for at LEAST ONE of your goals
Identify a targeted donor audience for EACH of the identified goals in #2. Identify if each targeted donor audience is INDIVIDUAL or INSTITUTIONAL. Provide clear descriptions of each audience– who they are, why each donor audience would care about your nonprofit and which programs, projects or aspects of the organization would most align with their values. Creating Fundraising Plan & Strategy Paper Assignment
Outline the tools and/or strategies you will use to meet your identified goals in Part 1. (Direct mail, grant support, corporate sponsorships, etc.) AND the timeline to implement them. This section will demonstrate your understanding of the most effective tools for each identified audience and a plan for their implementation over the next year. Be sure to provide a reasonable amount of detail on each strategy. Don’t just say that you’re going to ‘raise money from a special event,’—explain how many events, what types of events and how these events relate to your strategy to meet one or both of your identified goals. INCLUDE a timeline in this section to map out the strategies for each goal.
Write a compelling case for support for your organization. Use this section to make a clear argument for WHY donors should give to your organization. You may revise what you originally scripted out earlier in the class discussion thread. Creating Fundraising Plan & Strategy Paper Assignment