Detroit Bikes case study
Assume that you are the marketing manager of Detroit Bikes. Develop a marketing strategy and plan to match Detroit Bike’s growth projections and goals, considering that the company is still a long way from achieving sales of 50,000 bikes per year. The quality of your marketing strategy and plan is important.
Please avoid general marketing statements or unrealistic strategies. Your strategy/plan must be justified and rationalized well by available information in the case as well as your critical thinking and marketing knowledge. IMPORTANT NOTE Case 2 & 3: submit a three-pages essay (maximum 1000 words body) answering assigned questions, which offers a thorough rationale of your recommended approach to addressing the case issue(s); • Please follow the APA standard. The cover page should indicate the title of the case, the date, and course number and your name. While the bulk of the grade will be based on content, a portion of the grade will be based on the professional quality of the submission—grammar, spelling, etc.
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