FINANCE FOR MARKETING DECISIONS ESSAY
Select TWO major companies for case-study analysis. Analyze the platform, strategy and
marketing components that contributed to each company’s financial success or demise.
Recitation of a company history is NOT acceptable. You must define the components being
analyzed and explain why you believe they are significant contributors to the bottom line,
growth and overall value and perception of the organization. Dual company comparisons are
intended to give you the opportunity to examine more than one perspective/scenario across
your industry of choice.
Must include 5 scholarly or trade readings of student’s choice about guest service in the
respective industry. Final product is a 10-page paper, double-spaced in MLA format with an
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