Marketing essay

Your choice! In your reflection paper you may discuss any of the topics
discussed in Weeks 1-5. Some topic ideas include:
Marketing Strategy
Buyer Behavior
Marketing Research
Market Segmentation
Diversity in Marketing
Some aspect of the Marketing Mix
Controlling and Monitoring the Marketing

Marketing essay
The purpose of this paper is for you to describe your thoughts and reactions to one or
more topics discussed in the readings, and to integrate references to in-class and
outside material in your discussion. Some ideas to consider:
What topic(s) did you find most interesting? Why?
Was there any material that concerned you? Why?
How do you think this/these topic(s) you chose will affect you in the future as an
employee? As a supervisor or administrator? How will it affect U.S. Healthcare in
general?
What is the future of marketing in health care?
Did you recognize any problems? What solutions did you research to these problems?
2
Do you agree or disagree with the points made in the text, readings and/or videos?
Why?

Marketing essay
BE SURE TO GIVE YOUR OWN CRITICAL EVALUATION OF THE
MATERIAL — DO NOT MERELY SUMMARIZE THE IDEAS PRESENTED IN
THE READINGS.
You can say anything you want, as long as you follow the guidelines.
Guidelines:
1. In the paper, demonstrate that you have thought independently and creatively
about the readings, and other material related to the topic you’ve chosen.
2. Make two or more specific references to assigned readings.
3. The paper should be typed and double-spaced with 1-inch margins. Correct
spelling and grammar is expected.
4. Cite and reference your sources. You must use citations correctly and reference
them at the end of your paper. This means using quotes correctly when using
text word-for-word, citing your source when paraphrasing someone else’s idea,
and in either case, providing the author’s name, year published, and if a quote,
the page number. Use APA style.

Marketing essay