Marketing Plan Assignment:
For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis.
ATTENTION: The hypothetical company that I chose is an staffing firm….its purpose it to assist companies with their day to day staffing needs.
Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.
Create the first part of your marketing plan:
Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
Your assignment must follow these formatting requirements:Marketing Plan Assignment
The specific course learning outcomes associated with this assignment are:
|a. Evaluate data and information on customer/consumer behavior.|
|b. Evaluate marketing research tools involved in the marketing process.|
|c. Examine the marketing science of customer behavior and products in the marketing exchange process.|
|a. Analyze the marketing framework through a situation analysis.
|a. Develop recommendations based on market analysis and strategy.
b. Develop strategies to assess performance and achieve marketing goals.
c. Develop dynamic strategies for competing
Marketing Plan Assignment