Marketing Plan Assignment

Marketing Plan Assignment

Resources:

The Marketing Mix http://www.quickmba.com/marketing/mix/
Marketing Segmentation http://www.quickmba.com/marketing/market-segmentation/
Marketing Strategy http://www.quickmba.com/MarketingStrat.shtml
Market share http://www.quickmba.com/marketing/market-share/

Assignment overview: Marketing Management is the process of analyzing, planning, implementing, coordinating and controlling programs involved with the 4 P’s of Product conception, Pricing, Promotion andPlacement (distribution) of products, services, and ideas. The purpose of the marketing strategy is to gain access to target markets and win market share.. In this assignment, you will develop a marketing plan to reach your client ‘s target Buyer and win market share. Marketing is the function that generates revenue, so this is where you will estimate the Revenue projections for your income statement. .

Marketing Plan Assignment

Required Reading:

What is marketing: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s04-what-is-marketing.html

Chapter one, Introducing Marketing, and p. 19 marketing diagram: http://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf (ignore typos)

The marketing mix: http://ezproxy.umuc.edu/login?url=http://go.galegroup.com.ezproxy.umuc.edu/ps/i.do?id=GALE%7CCX1552100212&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=dd688235d15db69c334c81db9011a174

Market positioning: http://sk.sagepub.com.ezproxy.umuc.edu/reference/businesstoday/n748.xml

Pricing: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s18-price-the-only-revenue-generat.html

Get it right! Pricing strategies that work (June 3, 2014). https://www.americanexpress.com/us/small-business/openforum/articles/get-it-right-pricing-strategies-that-work-mtmc/

Marketing Communications (Embedded video clips may not play): https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s14-integrated-marketing-communica.html

Public relations: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s15-public-relations-social-media-.html

Online marketing: https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/

Social media in marketing: http://ezproxy.umuc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=90558461&site=eds-live&scope=site

Global Branding and positioning: https://saylordotorg.github.io/text_fundamentals-of-global-strategy/s09-global-branding.htmlMarketing Plan Assignment

Resources:

The Marketing Mix http://www.quickmba.com/marketing/mix/
Marketing Segmentation http://www.quickmba.com/marketing/market-segmentation/
Marketing Strategy http://www.quickmba.com/MarketingStrat.shtml
Market share http://www.quickmba.com/marketing/market-share/

Marketing Plan Assignment

Assignment overview: Marketing Management is the process of analyzing, planning, implementing, coordinating and controlling programs involved with the 4 P’s of Product conception, Pricing, Promotion andPlacement (distribution) of products, services, and ideas. The purpose of the marketing strategy is to gain access to target markets and win market share.. In this assignment, you will develop a marketing plan to reach your client ‘s target Buyer and win market share. Marketing is the function that generates revenue, so this is where you will estimate the Revenue projections for your income statement. .

Required Reading:

What is marketing: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s04-what-is-marketing.html

Chapter one, Introducing Marketing, and p. 19 marketing diagram: http://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf (ignore typos)

The marketing mix: http://ezproxy.umuc.edu/login?url=http://go.galegroup.com.ezproxy.umuc.edu/ps/i.do?id=GALE%7CCX1552100212&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=dd688235d15db69c334c81db9011a174

Market positioning: http://sk.sagepub.com.ezproxy.umuc.edu/reference/businesstoday/n748.xml

Pricing: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s18-price-the-only-revenue-generat.html

Get it right! Pricing strategies that work (June 3, 2014). https://www.americanexpress.com/us/small-business/openforum/articles/get-it-right-pricing-strategies-that-work-mtmc/

Marketing Communications (Embedded video clips may not play): https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s14-integrated-marketing-communica.html

Public relations: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s15-public-relations-social-media-.html

Online marketing: https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/

Social media in marketing: http://ezproxy.umuc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=90558461&site=eds-live&scope=site

Global Branding and positioning: https://saylordotorg.github.io/text_fundamentals-of-global-strategy/s09-global-branding.html

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Marketing Plan Assignment

Resources:

The Marketing Mix http://www.quickmba.com/marketing/mix/
Marketing Segmentation http://www.quickmba.com/marketing/market-segmentation/
Marketing Strategy http://www.quickmba.com/MarketingStrat.shtml
Market share http://www.quickmba.com/marketing/market-share/

Assignment overview: Marketing Management is the process of analyzing, planning, implementing, coordinating and controlling programs involved with the 4 P’s of Product conception, Pricing, Promotion andPlacement (distribution) of products, services, and ideas. The purpose of the marketing strategy is to gain access to target markets and win market share.. In this assignment, you will develop a marketing plan to reach your client ‘s target Buyer and win market share. Marketing is the function that generates revenue, so this is where you will estimate the Revenue projections for your income statement. .

Marketing Plan Assignment

Required Reading: