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Marketing Plan Assignment

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Marketing Plan Assignment

Marketing Plan Assignment

Resources:

  • The Marketing Mix  http://www.quickmba.com/marketing/mix/
  • Marketing Segmentation  http://www.quickmba.com/marketing/market-segmentation/
  • Marketing Strategy http://www.quickmba.com/MarketingStrat.shtml
  • Market share http://www.quickmba.com/marketing/market-share/

 

Assignment overview: Marketing Management is the process of analyzing, planning, implementing, coordinating and controlling programs involved with  the 4 P’s of Product conception, Pricing, Promotion andPlacement (distribution) of products, services, and ideas.  The  purpose of the marketing strategy  is  to gain access to target markets and win market share.. In this assignment, you will develop a marketing plan to reach your  client ‘s target Buyer and win market share. Marketing is the function that generates revenue, so this is where you will estimate  the Revenue projections for your income statement. .

Marketing Plan Assignment

Required Reading:

  • What is marketing: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s04-what-is-marketing.html
  •  Chapter one, Introducing Marketing, and p. 19 marketing diagram: http://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf (ignore typos)
  • The marketing mix: http://ezproxy.umuc.edu/login?url=http://go.galegroup.com.ezproxy.umuc.edu/ps/i.do?id=GALE%7CCX1552100212&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=dd688235d15db69c334c81db9011a174
  • Market positioning: http://sk.sagepub.com.ezproxy.umuc.edu/reference/businesstoday/n748.xml
  •  Pricing: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s18-price-the-only-revenue-generat.html
  • Get it right! Pricing strategies that work (June 3, 2014).  https://www.americanexpress.com/us/small-business/openforum/articles/get-it-right-pricing-strategies-that-work-mtmc/
  • Marketing Communications (Embedded video clips may not play): https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s14-integrated-marketing-communica.html
  • Public relations: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s15-public-relations-social-media-.html
  • Online marketing: https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/
  • Social media in marketing: http://ezproxy.umuc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=90558461&site=eds-live&scope=site
  • Global Branding and positioning: https://saylordotorg.github.io/text_fundamentals-of-global-strategy/s09-global-branding.htmlMarketing Plan Assignment

Resources:

  • The Marketing Mix  http://www.quickmba.com/marketing/mix/
  • Marketing Segmentation  http://www.quickmba.com/marketing/market-segmentation/
  • Marketing Strategy http://www.quickmba.com/MarketingStrat.shtml
  • Market share http://www.quickmba.com/marketing/market-share/

Marketing Plan Assignment

Assignment overview: Marketing Management is the process of analyzing, planning, implementing, coordinating and controlling programs involved with  the 4 P’s of Product conception, Pricing, Promotion andPlacement (distribution) of products, services, and ideas.  The  purpose of the marketing strategy  is  to gain access to target markets and win market share.. In this assignment, you will develop a marketing plan to reach your  client ‘s target Buyer and win market share. Marketing is the function that generates revenue, so this is where you will estimate  the Revenue projections for your income statement. .

 

Required Reading:

  • What is marketing: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s04-what-is-marketing.html
  •  Chapter one, Introducing Marketing, and p. 19 marketing diagram: http://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf (ignore typos)
  • The marketing mix: http://ezproxy.umuc.edu/login?url=http://go.galegroup.com.ezproxy.umuc.edu/ps/i.do?id=GALE%7CCX1552100212&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=dd688235d15db69c334c81db9011a174
  • Market positioning: http://sk.sagepub.com.ezproxy.umuc.edu/reference/businesstoday/n748.xml
  •  Pricing: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s18-price-the-only-revenue-generat.html
  • Get it right! Pricing strategies that work (June 3, 2014).  https://www.americanexpress.com/us/small-business/openforum/articles/get-it-right-pricing-strategies-that-work-mtmc/
  • Marketing Communications (Embedded video clips may not play): https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s14-integrated-marketing-communica.html
  • Public relations: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s15-public-relations-social-media-.html
  • Online marketing: https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/
  • Social media in marketing: http://ezproxy.umuc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=90558461&site=eds-live&scope=site
  • Global Branding and positioning: https://saylordotorg.github.io/text_fundamentals-of-global-strategy/s09-global-branding.html
Need Help with a Similar Assignment? Get a custom Paper.
  

Marketing Plan Assignment

Resources:

  • The Marketing Mix  http://www.quickmba.com/marketing/mix/
  • Marketing Segmentation  http://www.quickmba.com/marketing/market-segmentation/
  • Marketing Strategy http://www.quickmba.com/MarketingStrat.shtml
  • Market share http://www.quickmba.com/marketing/market-share/

 

Assignment overview: Marketing Management is the process of analyzing, planning, implementing, coordinating and controlling programs involved with  the 4 P’s of Product conception, Pricing, Promotion andPlacement (distribution) of products, services, and ideas.  The  purpose of the marketing strategy  is  to gain access to target markets and win market share.. In this assignment, you will develop a marketing plan to reach your  client ‘s target Buyer and win market share. Marketing is the function that generates revenue, so this is where you will estimate  the Revenue projections for your income statement. .

Marketing Plan Assignment

Required Reading:

  • What is marketing: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s04-what-is-marketing.html
  •  Chapter one, Introducing Marketing, and p. 19 marketing diagram: http://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf (ignore typos)
  • The marketing mix: http://ezproxy.umuc.edu/login?url=http://go.galegroup.com.ezproxy.umuc.edu/ps/i.do?id=GALE%7CCX1552100212&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=dd688235d15db69c334c81db9011a174
  • Market positioning: http://sk.sagepub.com.ezproxy.umuc.edu/reference/businesstoday/n748.xml
  •  Pricing: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s18-price-the-only-revenue-generat.html
  • Get it right! Pricing strategies that work (June 3, 2014).  https://www.americanexpress.com/us/small-business/openforum/articles/get-it-right-pricing-strategies-that-work-mtmc/
  • Marketing Communications (Embedded video clips may not play): https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s14-integrated-marketing-communica.html
  • Public relations: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s15-public-relations-social-media-.html
  • Online marketing: https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/
  • Social media in marketing: http://ezproxy.umuc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=90558461&site=eds-live&scope=site
  • Global Branding and positioning: https://saylordotorg.github.io/text_fundamentals-of-global-strategy/s09-global-branding.html

Marketing Plan Assignment

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