Marketing Plan Assignment
Marketing Plan Assignment
Resources:
- The Marketing Mix http://www.quickmba.com/marketing/mix/
- Marketing Segmentation http://www.quickmba.com/marketing/market-segmentation/
- Marketing Strategy http://www.quickmba.com/MarketingStrat.shtml
- Market share http://www.quickmba.com/marketing/market-share/
Assignment overview: Marketing Management is the process of analyzing, planning, implementing, coordinating and controlling programs involved with the 4 P’s of Product conception, Pricing, Promotion andPlacement (distribution) of products, services, and ideas. The purpose of the marketing strategy is to gain access to target markets and win market share.. In this assignment, you will develop a marketing plan to reach your client ‘s target Buyer and win market share. Marketing is the function that generates revenue, so this is where you will estimate the Revenue projections for your income statement. .
Marketing Plan Assignment
Required Reading:
- What is marketing: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s04-what-is-marketing.html
- Chapter one, Introducing Marketing, and p. 19 marketing diagram: http://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf (ignore typos)
- Market positioning: http://sk.sagepub.com.ezproxy.umuc.edu/reference/businesstoday/n748.xml
- Get it right! Pricing strategies that work (June 3, 2014). https://www.americanexpress.com/us/small-business/openforum/articles/get-it-right-pricing-strategies-that-work-mtmc/
- Marketing Communications (Embedded video clips may not play): https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s14-integrated-marketing-communica.html
- Public relations: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s15-public-relations-social-media-.html
- Online marketing: https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/
- Social media in marketing: http://ezproxy.umuc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=90558461&site=eds-live&scope=site
- Global Branding and positioning: https://saylordotorg.github.io/text_fundamentals-of-global-strategy/s09-global-branding.htmlMarketing Plan Assignment
Resources:
- The Marketing Mix http://www.quickmba.com/marketing/mix/
- Marketing Segmentation http://www.quickmba.com/marketing/market-segmentation/
- Marketing Strategy http://www.quickmba.com/MarketingStrat.shtml
- Market share http://www.quickmba.com/marketing/market-share/
Marketing Plan Assignment
Assignment overview: Marketing Management is the process of analyzing, planning, implementing, coordinating and controlling programs involved with the 4 P’s of Product conception, Pricing, Promotion andPlacement (distribution) of products, services, and ideas. The purpose of the marketing strategy is to gain access to target markets and win market share.. In this assignment, you will develop a marketing plan to reach your client ‘s target Buyer and win market share. Marketing is the function that generates revenue, so this is where you will estimate the Revenue projections for your income statement. .
Required Reading:
- What is marketing: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s04-what-is-marketing.html
- Chapter one, Introducing Marketing, and p. 19 marketing diagram: http://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf (ignore typos)
- Market positioning: http://sk.sagepub.com.ezproxy.umuc.edu/reference/businesstoday/n748.xml
- Get it right! Pricing strategies that work (June 3, 2014). https://www.americanexpress.com/us/small-business/openforum/articles/get-it-right-pricing-strategies-that-work-mtmc/
- Marketing Communications (Embedded video clips may not play): https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s14-integrated-marketing-communica.html
- Public relations: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s15-public-relations-social-media-.html
- Online marketing: https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/
- Social media in marketing: http://ezproxy.umuc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=90558461&site=eds-live&scope=site
- Global Branding and positioning: https://saylordotorg.github.io/text_fundamentals-of-global-strategy/s09-global-branding.html
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Marketing Plan Assignment
Resources:
- The Marketing Mix http://www.quickmba.com/marketing/mix/
- Marketing Segmentation http://www.quickmba.com/marketing/market-segmentation/
- Marketing Strategy http://www.quickmba.com/MarketingStrat.shtml
- Market share http://www.quickmba.com/marketing/market-share/
Assignment overview: Marketing Management is the process of analyzing, planning, implementing, coordinating and controlling programs involved with the 4 P’s of Product conception, Pricing, Promotion andPlacement (distribution) of products, services, and ideas. The purpose of the marketing strategy is to gain access to target markets and win market share.. In this assignment, you will develop a marketing plan to reach your client ‘s target Buyer and win market share. Marketing is the function that generates revenue, so this is where you will estimate the Revenue projections for your income statement. .
Marketing Plan Assignment
Required Reading:
- What is marketing: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s04-what-is-marketing.html
- Chapter one, Introducing Marketing, and p. 19 marketing diagram: http://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf (ignore typos)
- Market positioning: http://sk.sagepub.com.ezproxy.umuc.edu/reference/businesstoday/n748.xml
- Get it right! Pricing strategies that work (June 3, 2014). https://www.americanexpress.com/us/small-business/openforum/articles/get-it-right-pricing-strategies-that-work-mtmc/
- Marketing Communications (Embedded video clips may not play): https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s14-integrated-marketing-communica.html
- Public relations: https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s15-public-relations-social-media-.html
- Online marketing: https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/
- Social media in marketing: http://ezproxy.umuc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=90558461&site=eds-live&scope=site
- Global Branding and positioning: https://saylordotorg.github.io/text_fundamentals-of-global-strategy/s09-global-branding.html
Marketing Plan Assignment