MGMT 4309: Strategic Management Project Instruction
1.1. AACSB Assessment: This assignment is used to assess student performance for AACSB accreditation. In other words, this assignment is how UHV determines whether you have learned certain skills that UHV would like all graduates to know.
1.2. Academic Honesty: You may include a few short, selected quotes (properly cited with page numbers included) in your report, but each and every sentence you write in this assignment must be crafted by you. This means that you need to seriously avoid copying and pasting from any sources. Your assignment will be checked for originality. MGMT 4309
2. Project Description: The purpose of this project is to apply theories, concepts, and tools of strategic management to a real‐world case. The students should conduct a full strategic planning process on the selected company, starting from the company’s vision and mission statement, to the analyses of its external and internal environment, to developing strategic recommendations.
2.1. Your Role: For this assignment, assume that you are a management consultant hired to analyze the company and to give an honest and thorough assessment of the company’s environment and competitive situation. You are required to research the company, and the industry yourself, and to conduct the required analyses requested using the tools, theories, and ideas that you have learned in this class and in the core and elective classes you have completed.
3. Report Format: All the parts must be typed and double‐spaced using font size 12, Times New Roman, 1 inch margins on all sides, spell‐ and virus‐checked. APA style is required. Please remember to include page numbers.
References: You are required to provide appropriate references for all data and for all sources. MGMT 4309
of information that you use in your analyses. For any source from the ‘web’, you also need to provide an appropriate reference as you would for any other cited reference (author, date, etc.). You also should include the date the URL was accessed and the entire web address to reach the cited materials. Please and to use the APA format. You may refer to http://libguides.uhv.edu/content.php?pid=284400&sid=2341410
MGMT 4309: Strategic Management Project Instruction
Writing Center: The Student Success Center provides writing assistance and writing resources to University of Houston‐Victoria students in Victoria, Sugar Land, and Cinco Ranch. Face‐to face or online, the Center staff review class papers and other student writing projects. UHV students may make an appointment for face‐to face tutoring or email documents as attachments through WCOnline available at http://uhv.mywconline.com. The report format accounts for up to 10% of the total grade; therefore, I strongly encourage you take advantage of this free service.
4. Report Structure: The final term project report consists of four parts. The Midterm exam consists of Parts I and II. The team project report (Final exam) consists of the REVISED Parts I and II along with Part III and IV. Please follow the structure in Appendix A and number each section and its subsections.
Part I includes an analysis of the general environment, the industry and the assigned firm’s competitors. You are expected to provide a specific definition of the industry and an in‐ depth analysis of the industry’s current and future outlook. Your focus in Part I is the external environment.
- Part II requires you to analyze the assigned firm.
- Part III is the section where you need to summarize the strategic challenges (opportunitiesand threats) from both the general environment and the industry environment (Part I) andmatch them with the internal strengths and weaknesses through SWOT analysis. Part IV is the section of recommendations.
4.1. Executive Summary (1‐2 pages): The executive summary is the first section of a report for your audience to read and the last section you write after completing your report. The executive summary is simply a brief description of a) the purpose and scope of the report, b) major parts of the report and methods and results in each part, and c) the final conclusion. The executive summary may have 4‐5 paragraphs. Each paragraph consists of 3‐5 short sentences.
4.2. PART I: External Environmental Analysis
Page limit: 10‐15 pages total, excluding figures or tables, which should be included in the
A. General Environmental (PESTEL) Analysis (2‐4 pages): This section needs to include a complete analysis of the general external environment. Please refer to Table 3.1 and figure 3.1 on page 39 of your textbook (4th Ed.). You should explicitly analyze how any trend you identify in each of the segments in the external environment may affect the industry. You need to explicitly state the implications. For example, if the industry you are analyzing is personal computers and you see an expanding economy in some emerging economies, but a recession and declining disposable incomes in other economies, your analysis should include how these trends are likely to influence the personal computer industry. Do not discuss specific companies in this section. At the end of this section, you need to identify the industry top two driving forces (DFs). A driving force is an external environment change (e.g. change in a governmental policy or emergence of a new breakthrough technology) which may significantly change the rule of the game in the industry competition. Please refer to Table 3.3 and pages 55‐57 of your textbook (4th Ed.).
B. Industry Dominant Economic Features (2‐3 pages): This section needs to include a complete analysis of Market Size, Market Growth Rate, etc. Please refer to Table 3.2 and pages 41‐42 of your textbook (4th Ed.).
C. Five Forces Analysis & Industry Attractiveness (3‐5 pages): You need to employ the 5 forces framework to examine the competitive environment of the company. This section also includes an analysis of the industry profitability based on the collective strength of the five forces. Your analysis should clearly address profitability of the industry for an “average” firm. You are required to provide a table (in the appendix) summarizing your findings using the format shown below. Industry profitability is defined as its long‐term profit potential of the industry. Please refer to Figure 3.2 and pages 42‐54 of your textbook (4th Ed.).