Ryanair case Study Help The exam is structured around question 1,  which will look at emerging issues and trends in the Airline Industry. Although Ryanair is a regional operator, its important that you think about  future options and what they might do..and this might mean you having an appreciation for the industry outside Europe in terms of opportunities.

Question 2, as discussed in the lecture, is about reputation management, CSR and organisational culture and how this relates to strategic performance of Ryanair compared to competitors. Do try to be analytical rather than being descriptive about this.

Question 3, includes the internal analysis of the organisation, and that includes the VIRO which should look at resources and key capabilities including financial aspects and  KPIs comparisons with competitors. (Don’t forget cultural and leadership capabilities): This is crucial when you look at the comparison with competitors. Ryanair case Study Help

In the coursework on Brompton, the second part was generally the weaker response. Greater clarity of what resources are(tangible & intangible)  is the staring point. You also need to be very clear on the difference between resources and specific capabilities)what the organisation can do). Some students didn’t look at enough financial KPIs and this is a weakness since the overall financial strength of any organisation is relative to competitors. There was also lack of clarity in terms of who the competitors were, and this made analysis difficult. Ryanair case Study Help

There is also the danger that you might look at too few competitors. Sometimes, I think you need to look at 3, 4 or even 5 competitors to get a true picture of what the financial performance and other aspects are comparatively speaking. But don’t just look at the predictable competitors- look for some of the competitors outside the top 5 because don’t forget industries evolve with sometimes fast-moving entrants(depending on the industry of course) There are some incumbents who have been at the top; but leave room for the ‘unpredictable’. Ryanair case Study Help