Discuss the role of social media as a strategic marketing approach. How can social media be maximized and leveraged for business success. What questions would a marketer or manager anticipate having to answer when proposing a social media marketing strategy for a company? Detail the top social media platforms used today for business.
What tools can be used to measure the effectiveness of social media marketing. Discuss financial benefits that a business can garner after implementing a social media marketing strategy. Provide examples of businesses that have demonstrated effective social media strategies.