SPORTS AND OUTDOOR EQUIPMENT RETAILING ESSAY Consider the UK market for “sports and outdoor equipment retailing” and the brands/products within it.
Carry out a PESTEL analysis for this market
Apply a model or theory of consumer buyer behaviour to the purchase decision making process
If it makes it easier for you, you can focus on one element of the market, but if you choose to do this, state that you are doing so
Identify and describe the different ways that this market is/could be segmented.
SPORTS AND OUTDOOR EQUIPMENT RETAILING ESSAY
Note: the way the market IS segmented and how it COULD may be different
In all cases you must fully justify your comments with quality academic referencing.
NB – this market has been selected because there are free market reports available to you on Mintel. Please use them in your answer!
Need help with a similar assignment?