Trade and Consumer show marketing Essay Team Project Outline Marketing 1342
Trade and Consumer Show Marketing

we have to choose forever company product like Aloe -vera
and follow each and every part.

Background or Introduction

Trade and Consumer show marketing Essay
Include short profiles of the company and the product.
 Who we are
 What we do
 Product/service
Marketing and Show Rationale
What research was done to choose the correct show? What is the rationale for your choice of
show? You will need to do a SWOT analysis so you can look for opportunities to exploit at
your chosen show.
Next, you will need to provide a competitor analysis (even if your competitors are not at your
chosen show). To do this, select 3 or 4 direct or indirect competitors and analyze them across
the 4P’s (product, price, please and promotion). Compare and contrast them with your
product/service for a comprehensive analysis.
You will also need to include your customer profile for the show as this will help you
determine the messages and promotions to effectively reach your target customer.
And last, for this section, include SMART objectives for the show. The rest of the show
marketing plan rests on the articulation of SMART objectives.

Trade and Consumer show marketing Essay
 Show selection – criteria and benefits
 SWOT
 Competitive analysis
 Customer profile
 Objective – (SMART)
Pre-show Promotion
What pre-show marketing strategies will you use to attract your target customer to your
exhibit? Design the message, theme (if using one) and graphic treatment. What do you want
to say, how do you want to say it and to who?
The pre-show promotions sets the stage for the at-show and post show marketing – and the
three strategies must be cohesive to attain the best results.
 Marketing/program design
 Graphics/theme (if using)

Need help with a similar assignment?